> For the complete documentation index, see [llms.txt](https://stride-1.gitbook.io/stride.-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://stride-1.gitbook.io/stride.-whitepaper/problem.md).

# Problem

### Blocking our own mass adoption

The move to earn industry has clearly immense potential and space for growth, that being said the current approaches seem to be giving users a sweet taste of that potential but not the full experience to what we're sure all move to earn companies want to accomplish - which is encouraging people to build healthy habits due to it being rewarding.

We believe that currently their are 2 major problems.

#### *Problem one?*

The current main focus for most of the top move to earn companies is:

* Financial incentive for users.

The reality is that people don't really care about earning 5 cents a day and even if you can find a way to increase that to 15 or 30 cents a day in a way that's somehow sustainable for your company or economy, people would likely still only be interested for a short period.

#### *Problem two?*

Currently the move to earn space isn't:

* Web2 user friendly.

Walking has never and will never be exclusive to web3, yes we do open easier opportunities for this concept to be possible but excluding or not finding a way to fully include web2 users is probably the largest mistake a move to earn company can make if they want to constantly push user growth and retention.\
And no asking a user to buy an NFT or paying them in crypto is not Web2 user friendly.

***

Let's take a look at Stepn for example:

***Pro's:***

* Financial incentive
* Gamified
* Social aspects

***Con's***

* Not web2 friendly
* All aspects are focused and directed at the financial incentives

Here we can see the results in user retention and growth.

<figure><img src="https://614027376-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDhhI8te9IfLZeP03bClB%2Fuploads%2FVsYON40jxN1zgvcT6cGy%2FScreenshot%202024-04-17%20at%2021.50.17.png?alt=media&amp;token=5bf8729b-929f-45f3-b5e0-6056eb97559a" alt=""><figcaption></figcaption></figure>

Sweat coin is another huge pioneer in the move to earn space and the analysis wouldn't be much different.

### So in conclusion:

These are the two main problems Stride intends to solve because we believe the potential in the move to earn space thereafter is unimaginable .